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academic paper: the digital collection of the met on flipgrid


The COVID-19 pandemic of 2020 undeniably stumped the cultural sector. With the challenge of remote-only interaction, many cultural organizations harnessed the reach and accessibility provided by the digital world. For organizations that served as a resource for the youth population, either through formal field trips and programs or through informal visitation and self-guided exploration, the challenge of remote was especially difficult. As Education Operations Manager for Naples Botanical Garden, one of my primary job duties is to schedule and book field trips for schools. Whereas spring and summer are peak months for this, communications from schools and teachers this summer often asked for resources, guidance, and suggestions - all in digital format, understandably so. This challenge in digital and remote programming led me to discover Microsoft’s program, Flipgrid. While perusing the possibilities for our botanical garden, I found that other museums had jumped on this technology for the benefit of all. One in particular, The Met, stood out as a prolific user to show their digital collections.

First and foremost, it is important to note that Flipgrid is very much intended for educational purposes, and strongly leaning towards youth education and youth audiences. Large text, graphic-heavy, interactive with parental control options - why wouldn’t a teacher want to use this for a “virtual field trip”? Queue the “punny” and quirky object titles, simplified descriptions and bios, and creative prompts for extra-digital interaction. Where simplification and surface-level interpretation may come in handy for a world overloaded with virtual everything, spurred mostly in part to limited attention spans and a zapped screen-brain, omitted are the richer and more complex backstories that in-person museum interpretation might provide. Take for example The Met’s Flipgrid Topic on Mäda Primavesi.[1] The bio introduces Mäda as the subject, then shares a small tidbit of backstory on Gustav Klimt:

The artist Gustav Klimt made this portrait when she was about nine years old. He sketched Mäda many times "from life," meaning that she visited his studio and sat and stood in various positions while he drew.

The 1,000-character text box provided by Flipgrid is limiting, certainly making it difficult for museums to fully provide background. However, this little blurb hardly touches on the fact that Klimt most notably painted young, underage girls as he explored artistic themes of eroticism and the female body, fathering fourteen children along the way. The struggle between fair representation and ease of learning is a fine line in the digitalscape, and one that might not always be crossed when real-time discussion, tone, and dialogue cannot occur so easily or smoothly.

Interpretation aside, Flipgrid’s platform allows for a multitude of presentation methods for The Met’s digital collections. In addition to easily accessible and viewable graphics included in the Flipgrid Topic, administrative users (such as the education department of The Met) can further provide links to documents, their own website, and other supporting materials, all which make for a wholesome object presentation. The Topic on the Mastaba Tomb of Perneb is a great example of taking digital exploration one step further for youths.[2]Students can navigate from the Flipgrid Topic to the Met’s page on the Tomb and can scroll down to “Watch,” “Discover,” “Imagine,” and “Create,” a great way to introduce young learners to The Met’s webpage and other digital resources. Flipgrid is a useful tool for educators as well. Searchable by subject area, audience, and topic, educators can find target Topics for their needs. Access to Flipgrid is entirely free (with either a Microsoft or Gmail account), and educators can create their own lessons for their students using Topics from a multitude of organizations on the website.

Accessibility is the name of the game, however. Flipgrid is a web-based tool which requires that users have access to technological equipment, account information such as an email or rendered username, internet connectivity, and knowledge of the English language (I have yet to see non-English digital museum collections). For students and educators that may depend on funding such as Title I to visit sites in-person, Flipgrid might be just another barrier to knowledge access.

If I were to use Flipgrid as a museum professional, I might ask students and learners to interpret an object without an intentionally-provided background with their classmates, which could segue into learning about curatorial practices and object research. As an educator, I might find similar objects from multiple organizations and have students compare them (ex. Jewelry from the same era but different locations or jewelry from the same location but from different classes of society at the time).

For The Met, Flipgrid has provided an accessible platform for object exploration in a safe, productive manner - the documented hours of engagement and uses on Flipgrid says it all!



[1] https://admin.flipgrid.com/manage/discovery/details/32061

[2] https://www.metmuseum.org/art/online-features/metkids/explore/543937/Old-Kingdom-Tomb-of-Perneb

Written for: Harvard Extension School, Museums & Material Culture, Gochburg, 2020